Arezzo, luglio 2025
Project year: 2025
Realization: 2025

Interior Design, Lighting Design, Home Shopping and Construction Management: Rachele Biancalani Studio.
Photo: Studio Daido

Project highlights:
1 -The painting above the radiator in the entrance hall, concealing the intercom and electrical panel
2 -The extra-large cabinet under the stairs
3 -The wainscoting with a bookcase, custom-designed to my specifications, featuring integrated lighting
4 -The simple, striking wallpaper that runs the length of the staircase

A living room in Arezzo bursting with color: aquamarine, purple, and natural oak. A modern, vibrant, and personality-filled restyling. Floral Pop is the story of a restyling born from a simple gesture: giving a soul to a living room devoid of identity. We are in Arezzo, in an apartment where the living space has been transformed into a true sensory experience, made of color, texture, and light.

The concept takes shape from a bold yet delicate palette: aquamarine, purple, and the warm hues of natural oak become the protagonists of a dialogue between the present and botanical inspirations. The surfaces are adorned with floral vibrations, but with a contemporary and balanced approach, never strictly decorative. Each color choice is designed to evoke a sensation, to suggest atmospheres that change with light and time.

Wood is the common thread that warms and harmonizes: textured, lived-in, authentic. The lines of the furnishings are essential but not cold, the space is open yet welcoming, and each element has been designed to create balance, space, and rhythm.

The modern style here is not rigor, but the poetry of functionality. A sober language, made personal thanks to the inclusion of patterns, fabrics, and details inspired by nature, in a constant tension between organicity and design control.

Floral Pop is a project that speaks to the courage of color, the power of emotions, and the beauty of a home that reflects those who live in it. An invitation to break free from the rules of “safe neutral” and embrace the possibility that even the ordinary can become extraordinary, if carefully designed and planned.